Social Marketing for Your Business

Attend this series of seminars to learn to capture the power of social media in your business, along with helpful tools, tips and techniques to get started!

Please note this course is *FOUR* weeks long and meets every Thursday from 5:30pm to 8:30pm

Day 1 - Thursday May 20, 2010 5:30pm - 8:30pm

1. Introduction to Social Media
2. Overview of major technology platforms (blogging, Twitter, Facebook, LinkedIn, MySpace)
3. Audience identification and use of major technology platforms (business vs. personal use)
4. Interactive Exercises : Researching & critiquing popular social media outreach initiatives

Day 2 - Thursday May 27, 2010 5:30pm - 8:30pm

1. Social Marketing as a business initiative
2. Establishing ‘home bases’, ‘listening stations’ and ‘outposts’ in social marketing
3. Crafting social marketing content to fit the needs of your customers
4. Learn how to leverage other social media content
5. Interactive Exercises : Turning existing marketing campaigns into a social marketing strategy

Day 3 - Thursday June 3, 2010 5:30pm - 8:30pm

1. Developing an online business brand to meet the needs of a diverse customer base
2. Identify key steps and strategies for an effective social marketing presence to drive relationship-building conversations with potential and existing clients
3. Interactive Exercises : Develop “client-persona” profiles

Day 4 - Thursday June 10, 2010 5:30pm - 8:30pm

1. Understand how to gauge your social media endeavors and tracking progress
2. Etiquette on the social web - planning for and resolving negative issue
3. Interactive Exercises : Create measurable goals and tactics to quantify and grow social marketing endeavors

Benefits of Attending

Social Marketing for Your Business a must-attend event for all businesses who are serious about using social media to engage customers & drive results.

You will benefit from:

• Intense, interactive learning - you draw from the knowledge and expertise of the Purple Stripe staff & class *peers*
• Participating in unique, hands-on interactive workshops that build your social media initiatives that will launch your own company’s strategy immediately
• A professional reference and worksheet package that will serve as an invaluable resource long after you have attended this conference

Who Should Attend

Any business will benefit from Social Marketing for Your Business but more specifically someone that:

• Responsible for maintaining their company’s marketing and public relations strategy
• Looking for a way to provide excellent customer service - before, during and after the sale
• Need to establish themselves as an industry leader, go-to expert, or trusted source of information in their industry
• Needs to have a comprehensive, customized social media action plan for their small business by the end of the day
• Wants to grow their customer base locally, regionally, nationally, or internationally